OIC Season 3
OIC exists to support and fund the next generation of entrepreneurs. Our job was to bring attention to the opportunity and highlight the extraordinary participants. Our main goals included: larger partipant pool, higher retention rate, higher percentage of participants outside of the business school, and buzz on campus. We achieved this by showcasing entrepreneurs as challengers, risk takers, rule breakers, and innovators. To celebrate these people for thinking differently rather than making them feel aliented for their bigger than life ideas.
